Works That Works
Works that Work is a magazine built for the design community. Not only does it have a unique, accessible layout (pandering to the graphic design community), but it's articles feature intriguing photographs of new/upcoming technologies. It is available in print and digital as well as a hybrid print-digital format. Although the 'digital era' is here, their audience much prefers the print version of the magazine, even though it is twice as expensive as the digital version.
Heller, S. (2015, January 1) A Design Magazine That's More Than Just Pretty. Retrieved January 23, 2015
This magazine does something else differently: they don't use a middle man in their distribution. This allows them to save money on distribution while also gaining some free publicity.
"Over 90 percent of the sales come from the print edition, even though it is twice as expensive as the e-book version."
"“It probably has to do with the fact that the magazine is impeccably produced,” Bilak says, “And long-form essays are easier to read on paper.”"
This magazine intrigues me. Even though it costs €30,000 to print one issue, the magazine continues to break even due to their method of distribution. I would think that a middle man would be necessaryto make a profit, but if WTW continues to do well, it's possible that other magazine companies should consider their 'social distribution' concept.
This is such an interesting post. It's nice to see that magazines are still making a large amount of profit off the print editions of their work.
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